Switzerland’s tourism agency aims to balance tourist flow by promoting off-seasons and lesser-known destinations. Chief Martin Nydegger and Damian Constantin note localized surges and the impact of a strong franc and high costs limiting mass tourism. Generating 43 billion francs (4.5 percent of GDP), autumn tourism and Davos-Klosters luxury tours are promoted using Chinese influencers and survey-backed positive opinions.Switzerland’s tourism agency aims to balance tourist flow by promoting off-seasons and lesser-known destinations. Chief Martin Nydegger and Damian Constantin note localized surges and the impact of a strong franc and high costs limiting mass tourism. Generating 43 billion francs (4.5 percent of GDP), autumn tourism and Davos-Klosters luxury tours are promoted using Chinese influencers and survey-backed positive opinions.
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